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Thomas J. Winninger is the founder of the Winninger Institute for Market Strategy and author of the best selling books, Price Wars, Hiring Smart, Sell Easy and recently released Full Price.

He and his company have received many awards and commendations: The Blue Chip Enterprise Award from the U.S. Chamber of Commerce; Nominee for America's Entrepreneur of the Year Award; and the 1995 Cavett Award, the highest award given by the 4000 members of the National Speakers Association. In 1987 he was inducted into the CPAE Speaker Hall of Fame.

His market strategies have been featured on CNBC, First Business, Boardroom Reports, Venture and Success Magazine and he is published in over 300 other trade journals, publications, and newspapers. He is frequently referred to as America's Leading Market Strategist and the man who is reinventing the way America captures market share.