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Thirty years and 3,000,000 pounds later, Richard Simmons is still going strong. Using his unique wit, passion and enthusiasm, Simmons, the nation’s most revered fitness expert, continues his crusade to reach out to the masses, encouraging them to take control of their fitness destiny. Delivering a serious message with his trademark humor, Simmons has helped millions of overweight men and women lose close to 3,000,000 pounds by adopting sensible balanced eating programs and exercise regimes that are energetic, fun and motivating.

Growing up in the French quarter of New Orleans, where lard was a food group and dessert mandatory, Richard was soon at 268 pounds when he graduated high school. An entrepreneur at a tender age, Simmons sold pralines on New Orleans street corners where he learned to charm and entertain his customers. After trying everything from bizarre diets to laxatives, Simmons took control of his weight problem by adopting a lifestyle of balance, moderate eating and exercise.

Simmons prevailed over his own weight problem before relocating to Los Angeles in 1973. There was no significant fitness movement in this country at the time, and to no avail, Simmons attempted to find a health club that wasn’t for people who were already in shape. After traversing the county, looking for a facility for any and everyone, his only alternative was for himself to create that safe haven. In 1974, after consulting with doctors and nutritionists to ensure the safety of a program tailored to the needs of everyone, from the overweight and obese, physically challenged to the seniors, a determined Simmons established an innovative place where the overweight of the world were welcomed with open arms. This program was met with instant success and continues today at SLIMMONS in Beverly Hills, where Richard still teaches. While many of his legions of fans are overweight, he also resonates with everyman, anyone who has a few pounds to lose and wants to be fit.

Simmons’ success as a fitness expert and advocate led to numerous local and national television and radio appearances including a four-year run on “General Hospital”, followed by his own nationally syndicated series, “The Richard Simmons Show”. The show ran for four years and received several Emmy Awards.

Knowing that exercise and weight loss regimes must go hand-in hand, Simmons has created a series of products that integrate the two components of a sensible weight loss program. Deal-A-Meal and the FoodMover help people keep track of their food intake through the use of a device to keep track of calories and portions. His 50 fitness videos, which have sold over 20 million copies, pair lively music, with rockin’ routines and Simmons’ humorous banter and encouragement. With titles that include “Sweatin’ to the Oldies”, “Dance Your Pants Off”, “Disco Sweat”, “Blast Off the Pounds”, “Platinum Sweat”, and “Sit Tight”, a workout designed for people who cannot stand, Richard offers a routine for everyone.

His newest exercise DVDs, released in January 2006, are “Party Off the Pounds” and “Totally Tonin”. Richard has also released eight new exercise CDs filled with great tunes to work out to. Some of the titles are “Country Cardio”, Fitness Fiesta”, “Wicked Workout” and “Big Screen Burn”.

All of Richard’s programs offer well-known and wildly popular songs personally selected by him for the ultimate workout experience.

As the author of nine books, including the New York Times Best Seller, “Never Say Diet”, Richard released his autobiography, “Still Hungry-After All These Years” in 1998.  He is also the author of three best-selling cookbooks. In April 2008 Simmons will lead his 27th Cruise to Lose program aboard Carnival Cruise Lines. Guests cruise from Long Beach to Puerto Vallarta, Mazatlan and Cabo San Lucas.

Throughout the years Richard still gets his greatest satisfaction from reaching out and literally touching his students. Recognizing that his audience spans all across America, Simmons averages some 250 days on tour each year. Whether it’s a women’s expo, a nursing home, a high school, children’s hospital, shopping mall or a corporate seminar, Simmons considers himself fortunate to come face to face with hundreds of thousands of people each year. Alarmed by the financial impact of obesity on the workplace, several executive organizations have recently invited Simmons to speak to their members about ways to encourage their workers to lose weight.

And still another project, which just might well be his legacy, Richard launched “Hoot Camp”. This is a grassroots effort that Richard will take to outreaching communities where he teaches fitness teachers and coaches how to motivate their students by incorporating humor and persona into their classes. And lastly, remembering his childhood as an obese kid and prime target of neighborhood bullies, Richard also plans to embark on an educational program for children and their parents in the New Year, reaching this under represented population before their fitness fate is sealed.

Still fighting the fitness battles with humor and enthusiasm, Simmons vows to never give up and vows that he will continue his crusade until it’s time for him to teach classes at the Pearly Gates.

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