Michael Treacy
Michael Treacy is a best selling author and corporate strategist who works with audiences looking to achieve market leadership and business transformation.
Treacy's co-authored book, The Discipline of Market Leaders, has been a New York Times bestseller; it outlines the principles of strategic growth, focus on an unmatched customer value proposition delivered through a unique operating model design. Many companies large and small have adopted these principles to drive their own business strategies and build competitive advantage.
His bestseller Double-Digit Growth is a common sense approach to achieving superior profitable growth. This book introduces a new set of principles on business design and challenges fundamental assumptions about organization structure and management control. Case examples detail the successes and failures of scores of companies as they manage through turbulent market changes.
Treacy is currently the Chief Strategist and Co-founder of GEN3 Partners, a company creating next-generation systems integration and venturing businesses. Prior to GEN3, Mr. Treacy led a strategy consulting firm serving leading companies in telecommunications, industrial products, financial services, transportation, and retailing. He was also a Professor at the MIT Sloan School of Management. Mr. Treacy received an engineering degree from The University of Toronto and his Ph.D. from MIT.

