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More on Max Carey

In 1981 he founded Corporate Resource Development (CRD), a marketing and sales consulting firm. A few years after it’s inception, CRD was named to the INC 500 list of fastest-growing privately held companies in America. The challenges of balancing a successful business and a successful personal life are captured in his widely-acclaimed book The Superman Complex – Achieving the Balance that Leads to True Success.

In addition to being the President of his own company, Max serves on the Board of Directors for Outback Steakhouse, k-Force, Inc. and is the Entrepreneur in Residence at the University of Southern California Marshall School of Business. He is also the founder of Wingspread, a non-profit organization for children, and is a past recipient of the Dr. Martin Luther King, Jr. Humanitarian Award. Max graduated from Columbia University where he was an Ivy League and NCAA record-setting defensive back. He became a Naval aviator, flew numerous combat missions over North Vietnam, and was one of the elite few fighter pilots to earn Top Gun certification. Often, Max is asked to inspire audiences on how they can be heroe, and he's recognized as one of America’s leading sales and marketing consulting experts.

Two words that are very often used to describe Max Carey are "Dedicated" and "Enthusiastic". Not surprising, given his overwhelming desire to help people succeed in their personal and professional lives.

The challenges Max faced in trying to balance a successful personal life with a successful career inspired him to write the book The Superman Complex: Acheiving the Balance that Leads to True Success. This highly motivational book has been profiled on numerous talk shows.

Economic Darwinism: A Corporate Approach to 'Survival of the Fittest'

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Max Carey uses real world examples to illustrate how implementing these Truths can make them impervious to attack.  Participants will walk away with:

• a clearly defined message about their business that is outcomes focused
• ideas on how to transition from transactional to consultative selling
• a better understanding of why their method of bringing their products and services to the buyer is more important than the products and services themselves
• a game plan of how to fight back against competitors who try to copy their products or duplicate their services
• criteria to determine which customers they should make the biggest commitments to and what commitments to ask for in return
• a strategy of how to sell on value, not on price

While it is undeniably true that our economy has seen better days, many companies are still increasing their market share and margins in spite of the external factors around them.  A presentation with Max Carey will empower and inspire all who hear it to use a down market selling strategy to their advantage.

The Brand Trilogy: Creating, Selling, and Living the Brand

The Five Manageable Marketing Truths: Our New Rules of Engagement

Fight ... Fight Now: Heroes Step Up to the Change Challenge

Excellence in Leadership: The Top Gun Model

From Chaos to Character: Values-Driven Performance

Superman Complex: Achieving the Balance That Leads to True Success