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Joe Piscatella is one of the nation's foremost experts on lifestyle habits, health and productivity. He uses the art of storytelling, contagious humor and decades of experience to deliver a powerful message that moves audiences to adopt healthier habits.

And as one who underwent coronary bypass surgery at age 32 (and now, 31 years later, has experienced disease reversal), he offers a real-world perspective that audiences appreciate. Some two million people have attended his seminars.

Successful organizations know that a healthy workforce is a competitive edge in today's global economy. Healthy associates are more productive, have greater peak-performance energy, are absent less frequently, and cost less each year in health care benefits. It is estimated that healthier lifestyles could save businesses over $1.6 trillion in annual health care costs between now and 2023.

But let's get real: most people already know about the benefits of healthy eating, regular exercise, stress management and not smoking. But this doesn't mean they practice healthy habits. That's where Joe's educational and motivational programs can help.  It is not just about healthier employees, it's a smart business decision.

The effectiveness and practicality of Joe’s advice is recognized nationally. He is a frequent guest on The Today Show, CNN, Good Morning America and Fox News. He has hosted three PBS television specials on lifestyle and health, and is in pre-production for a program on the health of children. He is the only non-medical member of the National Institutes of Health Expert Panel on Cardiac Rehabilitation.
Best Selling Author

Joe’s work includes Don’t Eat Your Heart Out and nine other best-selling books. His most recent are Take A Load Off Your Heart, a cutting-edge book on stress co-authored by Dr. Barry Franklin, and The Road to a Healthy Heart Runs Through the Kitchen, straight information on a healthy diet.

Joe knows more than a little about commitment and defying the odds. At age 32, a successful businessman with a young family, Joe underwent coronary bypass surgery. The prognosis was not good with doctors predicting he would not live to be 40. Joe’s philosophy: "You can't change the cards you were dealt, but you can change the way you play them." And he did. Joe recently celebrated his 31st anniversary of that heart surgery. He’s living proof that with motivation and the right information, living a balanced lifestyle for optimal health is possible.

Time Magazine says, "Joe skillfully weaves humor, a fresh approach and common-sense ideas into an energized presentation that delivers outstanding results." read more...
Institute For Health and Fitness

Joe is the Founder and President of the Institute for Fitness & Health, an organization that consults on worksite and community health programs. Clients include the Boeing Company, Exxon/Mobile Pipeline Company, Sprint, the U.S. Naval War College, Cleveland Clinic, the Federal Reserve Bank and GE Asset Management Company.

Corporate Programs:

• Take a Load Off Your Heart: Successful Strategies for Managing Everyday Stress: In this era of too little time and too much to do, of increased career and family commitments, of crawling traffic and never ending e-mails, Americans are living with chronic stress. Indeed, 89% of us say that the stress in our lives is overwhelming. The result is often high levels of frustration, anxiety and anger. Says one corporate manager, "I'm dropping kids off to school at 7am, racing to work at 8, in a grocery store at 5:15, answering e-mails at 9pm, and doing laundry till midnight. I'm always behind and never have enough time to do my best. I'm always behind. Weekends used to be for kicking back, now they're for catching up." In this presentation, Joe examines the impact of chronic stress on health, productivity and quality of life.   He helps audiences understand that the secret to a balanced life is not to avoid stress, but to manage it; not to react to stress, but to respond to it.  His program not only examines the sources of stress in modern life (including Type A personality), but it provides audiences with a variety of mental and physical tools to successfully manage stress every day.
• Eating Healthy in a DoubleBurger.com World: Eating in the Real World: A balanced diet is critical for good health and increased performance. But how do you sort out what is balanced in a world of conflicting claims where fat and carbohydrates see-saw being in, then out, where a tablespoon of ketchup can contain a teaspoon of high-fructose corn syrup, where food supplements claim to be healthier than food itself, and where new weight-loss diet books appear weekly? In over three decades of successfully managing his heart disease, Joe knows fad diets from real science.  His sensible, realistic program offers basic principles for healthy eating, including cutting-edge methods on how to control your fat tooth. (That's right, fat tooth, not sweet tooth!). More importantly, he gives nutritional science real-life application. Audiences will learn how to read food labels to make smart choices at a grocery store, what the secret is to cooking healthy food at home (and having your whole family enjoy it), and how to handle eating in the company cafeteria or in a restaurant.
• Raising Fit Kids in a Fast World: Strategies for Overburdened Parents and Caregivers: Raised in a world dominated by fast food, television and computer games, kids are more sedentary, overweight and out-of-shape than a generation ago. The typical 12-year old today weighs 11.7 pounds more than his or her counterpart in 1973. In the last decade the obesity rate in white children has increased by 50%; in Hispanic and African-American kids, it has doubled. The result: a generation of children with elevated cholesterol, higher blood pressure and more Type 2 diabetes. This may be the first generation not to live as long as their parents. What are parents to do? This seminar offers practical and easy-to-implement strategies for teaching children healthy exercise and eating habits that will last them a lifetime.
• Make Your Health Last as Long as Your Life: Maximize Health Span and Longevity: Just because you can afford retirement doesn't mean that you will have the quality of life to enjoy it. While a financial plan is important, a good health plan is critical. There is a difference between longevity, the amount of years you live, and health span, the number of years you live in good health. Two people, for example, each live to age 85. But while the first spends the last 20 years of life in a golf cart, the other spends those years in a wheelchair. Their respective longevity is the same, but their health spans are drastically different. In this timely program, Joe examines the eight lifestyle habits found in societies all over the world where people not only live longer, but also have extended years of good health. Learn what you can do now to maximize your "health span" and increase the number of years you will have good health.

Joe Piscatella's Hospital Programs: Improve Your Strategic Marketing

Doctor and nurses: separate yourself from the competition. The fact is, many hospital marketing campaigns look alike. You put up a billboard; your competition puts up a billboard. You put out a quarterly newsletter; they put out a quarterly newsletter. You do a newspaper ad... well, you get the idea! But a billboard or an ad can't match the uniqueness of having Joe Piscatella deliver your message in a credible and memorable way. Audiences know Joe from his best-selling books, PBS televisions specials, and appearances on The Today Show, Good Morning America, Fox News and CNN, and they trust his advice. There is only one Joe. And when he speaks for you, your hospital gains an important competitive advantage. Over 1000 hospitals have used Joe's program - A Day with Joe Piscatella - not only to educate staff and community, but to publicize their facilities and programs. If you'd like to put Joe to work for your hospital, please give us a call. You can find our contact information on the contact us page.
A Day With Joe Piscatella

In one day at your hospital, Joe gives community presentations, CME and CEU programs that teach audiences how to build a heart-healthy lifestyle. Topics include diet, exercise, stress and attitude. He examines the American way of life, identifies problem areas, and provides realistic solutions. He is also available for newspaper, radio and television interviews on behalf of the hospital.

Community Education Programs:

• Eating Healthy in a Doubleburger.Com World: A step-by-step guide to healthy eating in the real world. a balanced diet is critical for good cardiac health. But how do you sort out what is balanced in a world of conflicting claims where fat and carbohydrates see-saw being in, then out, where a tablespoon of ketchup can contain a teaspoon of high-fructose corn syrup, where food supplements claim to be healthier than food itself, and where new weight-loss diet books appear weekly? In over three decades of managing his heart disease, Joe knows fad diets from real science.  His sensible, realistic program offers basic principles for healthy eating, including cutting-edge methods on how to control your fat tooth. (That's right, fat tooth, not sweet tooth!). More importantly, he gives nutritional science real-life application. Audiences will learn how to read food labels to make smart choices at a grocery store, what the secret is to cooking healthy food at home (and having your whole family enjoy it), and how to handle eating in a restaurant.
• Take A Load Off Your Heart: Successful strategies for managing everyday stress. In this era of too little time and too much to do, of increased career and family commitments, of crawling traffic and never ending e-mails, Americans are living with chronic stress. Indeed, 89% of us say that the stress in our lives is overwhelming. The result is often high levels of frustration, anxiety and anger. Says one corporate manager, "I'm dropping kids off to school at 7am, racing to work at 8, in a grocery store at 5:15pm, answering e-mails at 9, and doing laundry till midnight. I'm always behind and never have enough time to do my best. I'm always behind. Weekends used to be for kicking back, now they're for catching up." In this presentation, Joe examines the impact of chronic stress on cardiac health. He illustrates how stress can trigger high blood pressure, increase cholesterol and produce fatal heart attacks. Joe helps audiences understand that the secret to a balanced life is not to avoid stress, but to manage it; not to react to stress, but to respond to it. He examines the source of stress including Type A personality, and provides audiences with a variety of mental and physical tools to successfully manage stress every day.
• Women and Heart Health: A heart-healthy lifestyle for females of all ages Contrary to popular belief, men are not the chief victims of heart disease. The truth is that heart disease is an equal opportunity affliction. While about the same number of women as men have heart disease, it is by far the number one killer of women. Indeed, over 250,000 women die from the disease each year; more than the next 14 causes of death combined. In this presentation, Joe examines how primary cardiac risk factors - such as cholesterol, triglycerides, coronary inflammation, diabetes, metabolic syndrome, high blood pressure, and others - impact women, and he helps attendees to calculate their personal risk. In addition, he covers women-specific topics such as hormone replacement therapy and signs of heart attack. With a heart-healthy lifestyle, women can prevent, stabilize and even reverse heart disease.
• Raising Fit Kids in a Fast World: Strategies for overburdened parents and caregivers. Raised with the temptations of fast food, television and computer games, kids are more sedentary, overweight and out-of-shape than a generation ago. The typical 12-year old today weighs 11.7 pounds more than his or her counterpart in 1973. In the last decade the obesity rate in white children has increased by 50%; in Hispanic and African-American kids, it has doubled. The result: a generation of children with elevated cholesterol, higher blood pressure and more Type 2 diabetes. This may be the first generation not to live as long as their parents. What are parents to do? This seminar offers practical and easy-to-implement strategies for teaching children healthy exercise and eating habits that will last them a lifetime.

As a nationally-recognized expert and best-selling author, Joe is a frequent guest on the Today Show, CNN, Good Morning America and Fox News. He has hosted three PBS television specials on lifestyle and health.

Joe puts his experience and media-savvy to work for clients when he is interviewed on local television, radio and newspapers. By highlighting the hospital's programs, facilities and staff, each interview is an opportunity to increase the hospital’s visibility and image in the community.

Contact us for more information on any of Joe's programs.

CLIENT RECOMMENDATIONS:

“Joe Piscatella knows more about healthy living than anyone I know.”

Dr. Williams C. Roberts, Editor-in-Chief, The Amercan Journal of Cardiology

"Joe Piscatella's programs helped us to deliver our marketing message and strengthen our position in the cardiovascular market." HOLLAND COMMUNITY HOSPITAL, HOLLAND, MI

"We continue to receive positive comments about his presentations. As a woman at our GO RED event reported,'One word, AWESOME! Two words, LIFE CHANGING!' I think that says it all." ST. MARY'S MEDICAL CENTER, GREEN BAY, WI

"The minute I walked into our CME conference and watched the participants listen to Mr. Piscatella, it was like magic! He received the highest marks from attendees." ST. JOSEPH HOSPITAL, BELLINGHAM, WA

"Mr. Piscatella knocked the socks off our audience. When they put their socks back on, almost everyone had made a commitment to healthy lifestyle changes. His witty, lay-man's language approach to complex topics can't be beat." BARTLETT MEMORIAL HOSPITAL, JUNEAU, AK

"Joe Piscatella was the highest-rated speaker at our physician symposium. There were more doctors in attendance at the end of his talk than there were at the start!" MCKAY-DEE HOSPITAL, OGDEN, UT

"He captivated the audience with his eloquence, fascinating data and anecdotal remarks. His presentation is accurate, informative, entertaining and motivating." WILLIAM BEAUMONT HOSPITAL, BIRMINGHAM, MI