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Think Like A Spy: Bulletproofing Your Identity
Length: 45-75 Minutes
Identity theft is America’s fastest growing crime and the #1 concern among all Americans. This crime not only affects families, but has legal and financial liability implications for every organization. Good personal privacy habits lead to safer data within your business. And safe data is profitable data. This presentation will give your audience the knowledge, skills and plan of action to proactively protect valuable information assets, both personally and professionally. In Think Like a Spy: Bulletproofing Your Identity, your audience will experience:

• The #1 Obstacle to Data Privacy and how to overcome it
• How to Think Like a Spy: applying espionage techniques to data protection
• Bulletproofing Identity in your organization
• The Top 5 Social Engineering Triggers and how to respond to them
• Interrogation Tools to detect and avoid the latest scams before they bite
• Risk-Scenario Training that lets you experience prevention first-hand
• Targeting the Enemy: a plan of action for minimizing risk with less work
• Practical Skills to protect your wallet, trash, computer, mailbox, brain, business & more

In this presentation, John interacts on a highly personal level with he audience. In a very memorable way, he walks them through
what it feels like to become a victim of identity theft and why that matters. From there, he safely and humorously involves the
audience in a social engineering scheme. The only thing louder than the laughter is John’s point – that until you have experienced
data breach first-hand, on a personal level, you won’t pay attention to it on a professional level. The result is a safer individual who
understands the importance of bringing good data privacy habits with them to work.

Safe Data is Profitable Data: Privacy Leadership from the Mailroom to the Boardroom (45-60 Minutes)
Once we understand how to protect our personal identities, then we have the tools and motivation to begin protecting valuable corporate data. Identity theft and corporate data loss are a huge financial cost and legal liability to corporations and organizations. It is imperative in our information economy that we train our work-force on how to protect those information assets, whether they are digital, physical or intellectual.

Leadership begins at the top of the organization. If your executives and board members don't take an active role in proactively promoting privacy, how can they expect their employees to care about the customer data, employee records and intellectual capital that they handle every day? believe in the privacy of your customers, clients, employees and intellectual

Your leaders will learn:
• The 3 Failures of Privacy Leadership made by CEOs and Managers
• The 5 Myths of Corporate Data Loss
• How to implement the Think Like a Spy Privacy Reflex
• How to prevent "insider theft” of your private information
• How to save hundreds of lost work hours & thousands of dollars
• How to secure sensitive customer, employee & intellectual data

MySpace isn't MySpace: Protecting Young Adults' Privacy (45 Minutes)
Every parent and young adult should be aware of the fact that college-age students are at the highest risk of identity theft and general abuse of private information. Just like most young adults were taught Stranger Danger in school, they should also be taught how to protect their increasingly-threatened identities. This program is appropriate for both parents and young adults, but is geared to instill a Privacy Reflex in the younger generation. Your audience will learn:

• The threats posed by social networking sites like MySpace.com & Facebook
• How to balance the free flow of information via technology (the internet, cell phones, text messaging, IMing) with the need for privacy
• A highly effective Privacy Reflex (Jujitsu) to protect their young identity
• Concrete response tools to protect themselves from becoming a statistic of identity theft or online predators
• How to avoid the bad financial habits of adults (over-extended credit cards, debt, information regurgitation, something for nothing syndrome, etc.)
• How to detect frauds, scams & social engineering before they bite

This program does not talk to parents about what role they can play in protecting their young adult, but those materials can be added for the appropriate audience.

INDUSTRY SPECIFIC PROGRAM:

Your Financial Institution as Hero: Protecting Customers against Identity Theft
No one is in a better position to educate individuals about identity theft prevention than financial institutions. Not only do they have the “financial ear” of their clients, but they have a responsibility to protect their customers and members from this highly financial crime. This speech applies to banks, credit unions, insurance companies, brokers, financial planners, accountants, etc.

Here is the good news. By educating your customers or members about how to protect themselves against America 's Fastest Growing Crime, your financial institution benefits at the bottom line. By wearing the white hat in the financial services industry, your organization will learn how to:

• Leverage identity theft education to develop more loyal customers
• Raise effective barriers to customer defection
• Lower your cost of doing business while raising customer service
• Improving share-of-wallet through prevention goodwill
• Lower the fraud-loss your institution incurs when your customer is victimized
• Take full advantage of the hero's publicity
• Implement tipping-point customer referrals

This speech is best presented in conjunction with Think Like a Spy as it gives the audience inspiration and a personal background for applying protection to the organization.

Recommendations

Identity theft is a troubling concern to us as small businesses, families and individuals. John delivered a light-hearted but serious presentation on how we can all take some easy, necessary steps to protect our identity.
R. Drew Gibson, Executive Director, Midwestern Region National Electrical Contractors Association

"I am president of The Botsford Group, a financial planning firm which places emphasis on asset protection and risk management. I read Stolen Lives and it definitely had an impact on me, and I felt the information would be very beneficial to our clients as well. John Sileo spoke at our annual client reception, and the response was extremely positive; many of our clients got busy the next day, taking steps John recommends to protect their identities. He is very professional and entertaining, a job well done!"
-E.T. Botsford, President, The Botsford Group

“Our audience just LOVED YOU…here are just a few of the many accolades your presentation received: ‘Scary Good,’ ‘Tough to improve on perfection,’ ‘Wish he would have been at the Forum years ago.’ Thanks for delivering exactly what you promised and for being so wonderful to work with.”
-S. McGowan, Lincoln Financial Advisors

For more references, click here for a PDF of client letters.