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The Wall Street Journal called David Weinberger a "marketing guru." He's the co-author of the The Cluetrain Manifesto, the bestseller that cut through the hype and told business what the Web was really about. 

His next book, Small Pieces Loosely Joined has been published to rave reviews hailing it as the first book to put the Internet in its deepest context. His latest book, Everything Is Miscellaneous: The Power of the New Digital Disorder, which has been called "an instant classic", explains how the new rules for organizing ideas and information are transforming business and culture. The digital revolution is enabling knowledge to slip the bonds of the physical which had, silently, shaped it. Now we get to see its "natural" shape. What does it look like? How big are topics when they aren't determined by the economics of paper? Who gets to organize it? What are the new principles we're using to organize it? David Weinberger proposes that in the digital world, the most "natural," efficient and responsive way to manage knowledge is to create huge, distributed piles of leaves, each tagged with as much metadata as possible - including treating the content as metadata - and postponing until the last minute the taxonomizing of the information. What will be the social effects as we move from trees to piles of leaves?

He's been a frequent commentator on National Public Radio's All Things Considered. He's written for the "Fortune 500" of business and tech journals, including The New York Times, Harvard Business Review, The Miami Herald, The Boston Globe, USA Today, The Guardian, and Wired. Journalists from The New York Times, Newsweek, The Boston Globe, The Los Angeles Times, InformationWeek, The Economist, the Wall Street Journal and many more turn to him for insight. He is a columnist for Knowledge Management World and il sole 24 ore, and writes an influential business technology newsletter and a well-known daily  weblog, Joho the Blog. He was a philosophy professor for six years, a comedy writer for Woody Allen's comic strip for seven years, a humor columnist, a dot-com entrepreneur before most people knew what a home page was, and a strategic marketing consultant to household-name multinationals and the most innovative startups. He has a Ph.D. in philosophy and is currently a Fellow at the prestigious Harvard Berkman Center for Internet & Society.

He is also one of the most entertaining and acclaimed presenters around.

Dr. David Weinberger turns this remarkable range of experience and knowledge to the most important question facing every business today: How is technology changing the way my employees, partners and customers are putting themselves together, and how is that changing the basics of my business...and beyond.

Dr. Weinberger began his "career" in the late '70s teaching philosophy at New Jersey's Stockton State College for five years. (He has a Ph.D. in philosophy from the University of Toronto.) During this time he maintained his steady freelance writing of humor, reviews and intellectual and academic articles, publishing in places as diverse as The New York Times, Harvard Business Review, Smithsonian, Alfred Hitchcock's Mystery Magazine and TV Guide.

In 1985, after being denied tenure because the tenure quota was filled, and after an enthusiastic but well-mannered student demonstration in his support, he became a junior marketing guy at Interleaf, an innovative start-up with new ideas on how to create and structure documents. At Interleaf he helped launch the industry's first document management system and its first electronic document publishing system, years ahead of the Web. He left Interleaf after 8 years, as VP of Strategic Marketing.

He founded the one-person strategic marketing company, Evident Marketing, in 1994. He has consulted to a wide variety of companies, including RR Donnelley, Intuit, Sun Microsystems, Edelman PR, Microsoft, Yahoo, and the Christopher Reeve Foundation. He frequently advises innovative startups.

In late 1995, he joined Open Text as VP of Strategic Marketing because he saw an opportunity to help shape the way intranets are used. As part of the senior management team, Dr. Weinberger helped Open Text move from one of the first Web search engine companies (the engine behind Yahoo!) to market- and thought-leadership in Web-based collaborative software.

After helping to take Open Text public in 1996, Dr. Weinberger returned to consulting, writing and speaking, helping to found a couple of dot-coms, and serving on industry and company boards. In 2000, Perseus published The Cluetrain Manifesto, of which is is a co-author. It became a national best-seller.

In 2002, Perseus published Small Pieces Loosely Joined to enthusiastic reviews.

In 2007, Times Books published Everything Is Miscellaneous: The Power of the New Digital Disorder.

Dr. Weinberger currently writes too much, including weblogs, articles for Wired, Salon, USAToday, Harvard Business Review, and many more.

During the 2004 presidential campaign, he was Senior Internet Advisor to the Howard Dean campaign, consulting on Internet policy. He was a policy adviser to the John Edwards campaign in 2008.

In 2004 he was made a Fellow at Harvard's prestigious Berkman Institute for Internet & Society.

 

Additional Videos: 

Click here to watch a streaming video of a talk moderated by The Wall Street Journal's Walt Mossberg. 

Click here to watch a streaming video of a 2005 talk by David Weinberger at the Oxford Internet Institute. Please contact us for additional preview videos.

Click here to listen to a thoughtcast with David's take on Web 2.0.