He is the author of seven business books, including most recently,
SMARTS (Are We Hardwired for Success?) (2007), co-authored with two
noted psychologists. The book deals with what qualities truly define
successful people and shows how each person possess 12 specific and
very important cognitive functions, including Time Management,
Organization, Focus, Working Memory, and Stress Tolerance, which begin
developing in the brain at birth.
As the Chairman and CEO of NFI Research, Martin is at the nexus of a global idea exchange and the leader of a research engine that regularly samples the mood and intentions of 2,000 senior executives and managers from 1,400 companies in 50 countries, including many of the Fortune 100.
This gives him a significant amount of useful information and a true, up-to-the-minute view of today’s workplace. The broad base of his network, the robust and virtually instantaneous nature of his process, and his experience analyzing results give him unusual insight into business and workplace trends.
A former vice president of IBM responsible for a global division dealing with Media and Entertainment, Martin has helped identify successful corporate business strategies for some of the leading companies in the world. Prior to joining IBM, he was the founding publisher and Chief Operating Officer of Interactive Age, the magazine credited with helping to define the interactive marketplace and the first publication to launch simultaneously in print and on the World Wide Web. He has been Editor-in-Chief of four national magazines and has been a journalist at five daily newspapers. He was Editor, Corporate Technology, of Time, Inc., and was the Associate Publisher of InformationWeek Magazine.
Martin’s previous book, Tough Management (The 7 Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow Business in Good Times and Bad), investigates how companies large and small lead and manage in today’s world of work. He is the author of Managing for the Short Term, Net Future, The Digital Estate, and (co-author) Max-e-Marketing He also has written a business fable, entitled Coffee at Luna’s, about an overworked manager who can’t get off the treadmill of work until he learns three valuable lessons that totally improve his situation and those around him as well.
He writes a nationally syndicated newspaper column on management and business issues and regularly appears on television business shows.